Written by Michael Feder
Reviewed by聽Kathryn Uhles, MIS, MSP,聽Dean, College of Business and IT
Business analysis is an important part of today鈥檚 data-centric world. Professionals in this field focus on different aspects of business operations, from management to accounting to operations. Regardless of where their expertise lies, these professionals play a crucial role in the business world. Let's take a closer look at this career path.
Companies rely on data to聽assess their processes and find areas for improvement, and as a result, business analysts are not limited to technical industries.聽Business analysts work in various sectors, from manufacturing and retail to software development and insurance.
A聽wide range of specialties聽in the field also exists.聽聽Graduates working in business analysis for business intelligence, management and IT are just a few examples. These specialties require expertise in a specific area, but all analysts need the same聽analytical and technical skills聽and understanding of business principles, regardless of their focus.
Those who work in business analysis are unique in that they are聽part data scientists and part business advisors. They need to know data analytics to glean applicable insights, and they also need to understand their industry and general economic and business principles. This ensures their business analysis ultimately improves operations and increases profits.聽
A career path in business analysis can begin in one of several ways. Students can enroll in a bachelor鈥檚 degree program in IT or聽data science.聽In addition to a degree program, students may be interested in completing additional professional development or boot camps in data analytics.
For example, a business student or a recent graduate might take a聽business analytics certificate course聽to hone their skills and distinguish themselves from other aspiring analysts. Or they can pursue a master鈥檚 in data science.
Here鈥檚 a look at the degrees that can prepare student for a career in business analytics.
Business analysis requires a deep understanding of business principles, so earning a聽business-related degree聽can be a helpful first step. It鈥檚 possible to learn the specialized skills for this job through elective classes or certification programs that teach computer-related aspects of the profession during intensive, hands-on sessions.
There are different degree options even within the business category, including a聽bachelor鈥檚 in management. The choice may depend on whether to focus on management or operational analytics. Both degree options will give a solid knowledge of business practices and principles.
Technical skills are essential in most business analysis positions, so students could also benefit from a bachelor鈥檚 in computer science. They will learn programming skills to work with databases and analytics software during this program. Languages like R, SQL and Python are important. A degree can also help students who want to become IT business analysts or analysts for a tech or software company.
Please note that the聽online Bachelor of Science in Computer Science聽degree program at 果冻视频 does not include business analyst as a job outcome.
Data and analytics increasingly influence marketing. Those who work in business analysis with a marketing degree can specialize in advertising, using their communication skills and knowledge to assess past campaigns, create forecasts for current plans, research markets and consumer trends, and perform research related to the pricing and product releases. Many marketing degree programs will offer courses that teach students how to use analytics software and tools and general communication skills.
Please note that the聽Bachelor of Science in Business with a Marketing Certificate聽degree program at 果冻视频 does not include business analyst as a job outcome.
An economics degree can serve students well in a business analyst career because it gives them an understanding of the forces that affect industries. Individuals with a degree in economics will understand factors that influence the pricing of products and services, how to perform industry and competitor research, and how to assess the effects of policies, regulations and taxes on business operations.聽
Technical skills聽required for business analytics include聽knowledge of databases, data analytics and relevant programming languages聽like R, Python and SQL, according to the聽. Regardless of their employer鈥檚 industry, a business analyst also needs to know about data mining techniques, data analytics applications like R and SAS, and data visualization software.
An understanding of the technical requirements of an employer鈥檚 industry聽is required, as well as their聽area of specialization. For example, a role that focuses on IT processes will need to understand the nuances of networks, software, hardware, databases and cybersecurity.
Soft skills are also essential for business analysts.聽Findings need to be presented clearly and understandably, especially to a company鈥檚聽decision-makers, administrators and executives. Analytical and problem-solving skills are vital soft skills in this career. A business analyst also needs to be highly organized with regard to research projects and job responsibilities.
Graduates who work in business analysis are in different industries and sectors, but they all have the same goal. They聽use data to help companies identify areas for improvement聽and make informed decisions about processes, policies and strategies.
Analysts communicate with business decision-makers to plan analysis projects. After they complete their business analysis, they need to organize and present their findings. They often need to聽visualize data聽and聽translate findings聽in a way that executives without the same technical expertise can understand.
Depending on the industry, responsibilities might include pricing, financial forecasts, budget modeling, marketing analysis and assessing the efficiency of business operations.
The field of business analytics has a wide range of salaries. While the U.S. Bureau of Labor Statistics doesn鈥檛 have data specifically for business analysts, it does for related fields, including operations research analysts. As of May 2024, operations analysts earned , according to BLS.
As of May 20234, management analysts (another related field) earned , according to BLS.
Salary ranges are not specific to students or graduates of 果冻视频. Actual outcomes vary based on multiple factors, including prior work experience, geographic location and other factors specific to the individual. 果冻视频 does not guarantee employment, salary level or career advancement. BLS data is geographically based. Information for a specific state/city can be researched on the BLS website.
Employment of operations research analysts is projected to . About 11,300 openings for operations research analysts are projected each year, on average, over the decade.
Employment of management analysts is projected to . About 95,700 openings for management analysts are projected each year, on average, over the decade.
These projections suggest there will likely be new job openings for graduates with a relevant bachelor's degree who have developed the diverse skills necessary to succeed in business analysis.
BLS Occupational Employment Projections, 2023-2033 is published by the U.S. Bureau of Labor Statistics. This data reflects BLS鈥 projections of national (not local) conditions. These data points are not specific to 果冻视频 students or graduates.
While 果冻视频 does not offer a specific degree that aligns with business analyst job titles, it does offer programs that teach聽skills necessary for a variety of career paths such as business analysis:
Contact 果冻视频 for more information.
A graduate of Johns Hopkins University and its Writing Seminars program and winner of the Stephen A. Dixon Literary Prize, Michael Feder brings an eye for detail and a passion for research to every article he writes. His academic and professional background includes experience in marketing, content development, script writing and SEO. Today, he works as a multimedia specialist at 果冻视频 where he covers a variety of topics ranging from healthcare to IT.
Currently Dean of the College of Business and Information Technology,聽Kathryn Uhles has served 果冻视频 in a variety of roles since 2006. Prior to joining 果冻视频, Kathryn taught fifth grade to underprivileged youth in Phoenix.
This article has been vetted by 果冻视频's editorial advisory committee.聽
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